Service Awareness and Management Effects on Library Visit Frequency Mediated by User Interest Using SEM-PLS

Abstract

Reading interest and library visit behavior remain important indicators of community literacy development. This study aims to analyze the effect of service awareness and management quality on library visit frequency, with interest and positive attitude as a mediating variable. A quantitative approach was employed using structural equation modeling  partial least squares (SEM-PLS). Data were collected from 40 library users through a Likert-scale questionnaire. The measurement model was evaluated through convergent validity, construct reliability, and multicollinearity testing. The results show that all constructs and indicators meet recommended thresholds for loading factors, Average Variance Extracted, and Composite Reliability. These findings indicate that service awareness and management quality contribute to the formation of users’ interest and positive attitudes toward library services. In conclusion, strengthening service management and improving user awareness are essential to increase visit frequency and support sustainable literacy development. This evidence provides practical guidance for library managers and future literacy research.