Vol. 1 No. 1 (2026): INJOSE: International Journal of Strategic Enterprise and Economics

Article

• Understanding Consumer Purchase Behavior in Digital Marketplaces: A SEM-PLS Approach to Ease of Use, Trust, and Transaction Security

  Ibrahim Fanji Dipura, Hulwatul Adzro, Muhammad Rizky, Taufik Hudha Nursyafaah, Neni Alyani, M Miftahul Madya

  1-11

  • PDF

• The Role of User Experience and Product Information Quality on Consumer Satisfaction and Customer Loyalty in Marketplace Platforms with Trust as a Moderating Variable

  Hulwatul Adzro, Fitri Aditri, Taufik Hudha Nursyafaah, Regina Aulia Ramadhani, Neni Alyani, M Miftahul Madya

  12-21

  • PDF

• The Influence of Digital Promotion and Competitive Pricing on Purchase Intention and Impulsive Buying in Marketplaces with Digital Literacy as a Moderating Variable

  Regina Aulia Ramadhani, Taufik Hudha Nursyafaah, Muhammad Rizky, Hulwatul Adzro, Neni Alyani, M Miftahul Madya

  22-31

  • PDF

• The Influence of Electronic Service Quality and Application Navigation Ease on User Satisfaction and Customer Loyalty, with Online Shopping Experience as a Moderating Variable

  Fitri Aditri, Hulwatul Adzro, Ibrahim Fanji Dipura, Muhammad Rizky, Regina Aulia Ramadhani, Neni Alyani, M Miftahul Madya

  32-43

  • PDF

• The Influence of Data Security and Consumer Privacy on Trust and Purchase Intention in Marketplaces with Risk Perception as a Moderating Variable

  Hulwatul Adzro, Ibrahim Fanji Dipura, Fitri Aditri, Neni Alyani, M Miftahul Madya

  44-53

  • PDF